Strategy.
Relationships. Results.

JCM Collective is a strategic growth consultancy that helps brands, media companies, sports properties, and emerging businesses unlock new opportunities, strengthen their market position, and accelerate growth. Our work spans commercial strategy, partnership development, marketing advisory, experiential activation, and business development.

Founded by Jim MacCurtain, JCM brings together more than two decades of experience across sports, media, entertainment, and brand marketing. Prior to launching JCM, Jim held leadership roles at NBC Universal, the NBA, the U.S. Tennis Association, and Vector Media, where he helped organizations generate revenue, build strategic partnerships, launch innovative programs, and create long-term enterprise value.

Jim first met Sam Rollandi at NBC Universal, where the two collaborated on major brand partnership initiatives tied to the Olympics, Super Bowl, and other premier sports and entertainment properties. Over the course of their careers, they have developed and executed hundreds of millions of dollars in integrated marketing, sponsorship, and partnership programs for some of the world's most recognizable brands.

The pair later reunited at Vector Media, where they built the company's Brand Partnerships division from the ground up into an eight-figure annual business. After years of collaborating on growth strategy, partnership development, and revenue generation, they founded JCM Collective around a shared belief that meaningful growth is created through the combination of strategy, creativity, relationships, and disciplined execution.

Today, JCM works with organizations ranging from established brands and sports properties to emerging businesses seeking new ways to grow, connect with audiences, and create lasting value. Whether developing a go-to-market strategy, creating a partnership platform, building a brand activation program, or pursuing new revenue opportunities, JCM serves as a trusted partner from strategy through execution.